You started a business or you want to. So have millions of other people. How are you going to stand out from the crowd? What makes you special? How will potential clients notice you? That is where branding comes in.
Branding is the sum total of your business's image. The lasting impact that it etches in your clients' memory. A successful brand therefore is more than just a catchy logo. It is the entire image. It is your company's unique identity. A successful brand conveys a message. It radiates a theme. When it comes to your website, it includes your logo, typography, colour scheme, images and message. This brand should be consistent over your social media accounts, video material and even your stationary.
Before starting your business or website, ask yourself who your target audience is. What excites them? What would make them want to come back to your website again and again? Once you can answer this question, make a decision with regards to the following:
- Business name
- Colour scheme
- Image types
Creating a successful brand can be a tough endeavour but also an exciting one and is extremely worthwhile for your business's long term success.
For inspiration, here are 2 examples of companies that got the brand game right and created a lasting impression on us here at Panther.
Once dubbed the "Anti-Facebook", Ello came out of nowhere with a bang. A social network that focuses on the creative community, membership to Ello was initially by invitation only because of the high demand. Ello cleverly positioned itself as the Anti-Facebook by drawing on the privace concerns that people had with Facebook. Ello promised an ad-free social netowrking experience.
Besides their clever marketing strategy, we love Ello's minimalist design, the odd but slick presentation, and theri simple smiley face logo. With Ello simplicity is the name of the game and it works for the creative types.
How did a shaving equipment delivery company go from simple start up to a billion dollar acquisition. The quick answer is the power of branding.
Dollar shave club created a recognisable and consistent brand that made the seemingly boring task of shaving seem cool. But that is not all. They created one funny attractive advertisement video that went viral on Youtube. The video is now legendary. Every man who doesn't like facial hair wanted to be associated with the brand or at least give them a try, and that is the power of branding right there. For the record though, the guys at Panther love their beards.